Manajemen Pemasaran: Analisa Perilaku Konsumen. French fair trade coffee buyers’ purchasing motives: An exploratory study using means-end chains analysis. The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing. International Journal Administration, Business and Organization, 1(2), 59-69. Analisis Kualitas Pelayanan, Kualitas Produk, dan Harga pada Loyalitas Konsumen Nano Store (in Indonesia). A phenomenological study from a Muslim-dominated region. Exploring the motives behind the purchase of western imported food products. M., Hassan, R., Hussain, S., & Khurram, S. Kota Bandung Dalam Angka 2021/Bandung Municipality in Figures 2021. Statistik Indonesia 2020 (Statistical Yearbook Indonesia 2020). Transportation Research Part A 130, 65-81. Understanding the fragmented demand for transportation – Small traditional retailers in emerging markets. Distribution Strategies Toward Nanostores inEmerging Markets: The Valencia Case. Corporate Social Responsibility and Environmental Management, 27(3), 1445-1453. Consumer motivations to purchase from benefit corporations (B Corps). The role of a firm’s innovation competence on customer adoption of service innovation. Traditional and regional food as seen by consumers – research results: the case of Poland. Good and bad shopping vibes: spending and patronage satisfaction Journal of Business Research, 35(3), 201-206. To increase their revenue and growth, it is recommended that nanostore entrepreneurs understand consumer buying motives according to community conditions. These are dimensions that consist of 12 factors and the majority of factors tend to be based on rationality or things related to healthy logic. The study results obtained three dimensions of consumer buying motives in nanostores: product attributes, self-orientation, and service guarantee. The research data were analyzed using confirmatory factor analysis. The survey was conducted on 210 nanostore consumers in the city of Bandung, Indonesia. The study used an explanatory survey method.
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This study aims to find factors and dimensions of purchase motives that can be used to increase sales and revenue of nanostores. However, not all nanostores are in demand by consumers, some nanostores are abandoned because they cannot adapt to consumer needs.
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There are thousands of nanostores in Indonesia. The occurrence of the Covid-19 pandemic has resulted in consumers being reluctant to go far to shop, so nanostores are a choice.